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Viral Marketing and Word of Mouth
Viral marketing is a technique that uses social networking to spread the word about their brand. There are several ways viral marketing works, often times companies send out an interactive game, text messages or video clips and hope that these are passed along.
How many times have you gotten a forwarded email with a long chain of recipients with a funny video in it? I’m sure you get several a day. With online social networks it’s becoming easier for the newcomer, myspace.com, youtube.com are just a couple of networks that get millions of hits each day and there’s no shortage of users.
I recall a phone call I got a couple of months ago, it was coming from a friend, but when I picked up, it was a marketing message for a book, it was entertaining informed me of where to go online if I also (like my friend) wanted to surprise other friends with the same phone call. I of course wanted all my friends to hear it, so I’m sure word spread fast about the book that is now released.
One of the most interesting viral marketing campaigns was for a Portuguese Football club. While at their website a user was required to put provide their name and phone number, which then took you to a video of the coach in the locker room, he makes a call (to you) while on video and lets you know that they can’t start the season until you bought a season ticket. The synchronization of this campaign had roughly 200,000 phone calls going out in a 24 hour period.
Even in the age of the internet, people will always talk and tell others about something, so don’t underestimate the power of word-of-mouth advertising.
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