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The Future of Digital Gambling:The impact of regulation, the rise of online services and the evolving competitive environment
The digital gambling market – encompassing online, mobile and digital TV-based services – continues to grow, accounting for an increasing proportion over overall gaming revenues. The current state of the global economy is placing significant pressure on gambling industry revenue potential, prompting many providers to deliver innovative services to boost both awareness and customer loyalty. Furthermore, strict regulation with regards to the provision of online services will continue to restrict market potential.
Competition is fierce across the industry, with operators investing heavily in their platforms to deliver compelling services to their consumers. With operational scale vital, M&A activity will be ongoing, while acquiring (and retaining) customers will continue to be the key strategic focus for most operators. In addition, operators will increasingly seek to exploit wider opportunities across the digital gambling space, including the development of mobile and digital gambling services.
This report examines developments across the rapidly evolving digital gambling sector. It underlines the challenges facing companies operating across this space, considers the potential opportunities available, provides market sizing and forecasting by sector and geography, and provides actionable insight with regards how to best approach this fast-changing market.
Key features of this report
• Overview of the industry trends, technological evolution and changing business models that have driven development of the digital gambling market.
• Gambling market revenue forecasts to 2013 (including conditional pre- and post-UIGEA forecasts), covering the overall gambling market by region and product type, with breakdowns for online, mobile and digital TV services.
• Market projections for related communications and entertainment products and services including consumer broadband, mobile telephony and smartphone shipments.
• Identification of the key challenges facing the key participants targeting digital gambling opportunities, including actionable insight into how to best approach this rapidly evolving opportunity.
Scope of this report
• Gain a comprehensive understanding of how market trends are impacting on the potential of digital gambling services, and the impact such developments will have on operator business models and strategies.
• Understand how the competitive environment is changing, specifically how regulatory issues continue to disrupt industry progress and market consolidation is on the cards.
• Quantify the digital gambling market opportunity, gaining an insight into the revenue potential of online, mobile and digital TV gambling services.
Key Market Issues
– A combination of technological and societal developments have boosted the potential of the online gambling sector, with growth in this sector of the market now outstripping that of the overall (e.g. retail + digital) gambling market. Broadband proliferation has enabled the rollout of real-time gambling, seen by many across the gambling sector as one of the most significant sources of potential online revenue growth over the coming years.
– Regulation of the EU and US online gaming markets is seen as the key issue facing the industry; the laws governing online gambling will determine the future growth potential of the market more than any other factor. The regulatory framework within each jurisdiction is constantly evolving; while some countries have moved towards explicitly allowing legalized online gambling operations, others, have moved in the opposite direction.
– Despite continuing consumer demand for digital gambling services, the global economic slowdown is likely to have a negative impact on market growth over the next 2-3 years.
– Scale is essential in the online gambling sector, with larger firms able to provide both a broader range of services and higher prize funds to attract customers. A core aim of most major online operators is to build strong presence across all gambling verticals; betting, poker, casino and, increasingly, bingo. Acquiring expertise beyond areas of core competence is a key driver of M&A activity.
Key findings from this report
– The introduction of UIGEA in 2006 was a hammer blow to the fortunes of the online gambling sector; an estimated $4 billion was wiped from online gambling share prices almost overnight, while major public online gambling firms were forced to abandon their US-facing operations.
– The US is under pressure from various angles to ease its anti-gambling stance. However, even if the US market becomes regulated, there are no clear indications with regards to whether overseas operators will be able to offer services.
– Many online gambling firms are placing particular attention in delivering services which appeal to women in order to exploit opportunities across the huge potential market.
– Live (or in-play) betting is the key growth driver for the sector, enabling punters to bet on events in real-time as they progress. To develop a more compelling live betting offering, operators are investing heavily in sports broadcast rights.
Key questions answered
– What are the major trends shaping development of the digital gambling market?
– Which factors are likely to restrict the potential of digital gambling services and why?
– To what extent is regulation holding back market progress?
– Which operators are best placed to exploit emerging market opportunities?
– How will the market for digital gambling services evolve, and which future trends will impact on developments over the course of the next 2-3 years?
– How important will digital services be to the overall gambling revenue mix by 2013?
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