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Country United States one billion yuan to build the first home appliance expo in Shenzhen
Present, particularly in the automotive industry and love to show real estate, home exhibitions in the form of high consumer demand driving the market. Economic benefits of this exhibition is: distinctive features, into small, but can receive a good benefit; buyers clear, sellers of products have a clear target; products fast flow of the market, timely availability of funds, brand image and Sales have been very good to upgrade, many advantages indicates great vitality. July 21, hosted by the Gome “Shenzhen First Appliance Expo” 26 stores in the States United States sub-site at the same time began. Appliances Expo organized by the distribution companies in Shenzhen is the first time, innovative marketing model like “breeze blow on one’s face”, give the industry a new feeling.
Grew hot summer weather and overall conduct for the industry Shucu huge space. Gome inviting major home appliance brand, to invest one billion yuan organized “the first home appliance exhibition in Shenzhen,” storm last month of summer home appliances market.
1 billion order to open the economy Appliance Exhibition
In the price war has become a household electrical appliance industry, the conventional means of market competition, and consumers becoming more rational today, more and more need to have practical significance and can produce economic effects of fair economy. It is understood that the preparation of the 1 billion yuan, Gome Home Appliances Expo resources, including Sony, Sharp, Siemens, LG, Haier, Changhong, Midea, Skyworth and other domestic appliances brand 1200 over a hundred variety of personalized products, Gome underwriting machine, special New high-end machines and over about the Bacheng. The Fair opens in Shenzhen appliance appliance marketing channels show the concept of precedent, and the past, there are simply very different home appliances sales.
First of all, the first in Shenzhen, Shenzhen, Gome Home Appliances Expo contracting activity lasted more than a month, the United States than in the past, the country’s promotion or exhibition of the time span is long, covering the entire summer. This will help target specific consumer groups during the preparation, additional resources effectively, improve the buying and selling rate reached.
Secondly, the venue of this exhibition is the country’s major U.S. appliance shop. New, boutique and special offers will be participating in the mainstream brand appliances, Gome will examine the eyes of the consumer appliance products, trends, selection of home appliances that lead the future of high precision and advanced products to satisfy consumer demand in the market to promote large LCD TV, healthy energy-saving air-conditioning, luxury on the open refrigerator, high-end notebooks and other fashion craze spread of home appliances.
Finally, Gome has invested one billion yuan purchased a large home appliance products for Expo fairs. Only to break the traditional “show” not “sell” concept to the United States and the State Fair to enhance the image of the brand appliances; with the scale of purchases, the price advantage of increased consumer feedback, with the brand to drive sales. This show the U.S. economy will become the country’s main marketing tool of the future.
10 consumer entertainment experience the theme easily
As the temperature gradually rose, household appliances Expo curtain, China will build a U.S. manufacturer, consumer communication platform, the summer home appliances economy climax. Zhang, general manager of Shenzhen Gome guard said: “The U.S. will be consumer-centric country, through a new exhibition sales model, strong resources and access to manufacturers, the market and satisfy consumer demand, and guide the future of consumer-oriented appliances. Consumers enjoy the fashion show new home appliances, leisure and recreational activities can also be involved in experience, but also with the price to buy favorite products. ”
It is understood that this Expo will be home appliances color TV, air conditioning, refrigerator, 3C to do push-based category, for the summer wedding, travel, move, and recreation for students and other consumer groups, launched a ten sets display, consumption, entertainment in one of the thematic activities, easy experience for consumers. Hundreds of thousands of large-scale special resources and high technology, fashion, energy-efficient household appliances will be a highlight of this expo.
GOME Ten special promotions planned including the “cut the ribbon”, “Shucu 3C zone”, “Group Purchase Package Kanjia group”, “signings none other,” “sample sale”, “Charm Night Market”, “member exclusive “,” gaming area “,” Gift supermarket “,” service areas “and so on. Heavy price of a 10% discount, there are 100-1000 dollars straight down; gift on the large notebook computer, air conditioning, LCD TV, small printer, mp4, microwave, repeater … … exceptionally rich, wide choice; services, from members of night market, online shopping, sale and installation various value-added marketing.
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